Fusion Product Planning: A Market Offering Perspective*
نویسندگان
چکیده
منابع مشابه
Fusion Product Planning: A Market Offering Perspective
Devices that integrate multiple functions together are popular in consumer electronic markets. Examples include the cellular phone that takes digital pictures and plays MP3’s, the PDA with cell phone, and multi-function office machines. We describe these multi-function devices as fusion products since they fuse together products which traditionally stand alone in the marketplace. In this paper,...
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متن کاملMarket-Product Strategic Planning by Applying Expert Systems
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متن کاملmarket-product strategic planning by applying expert systems
in this research, a new method for market-product strategic planning is presented. in this method, an expert system is designed on the basis of identifying important factors that are effective in a firm and analyzing the logical relations between them. the objective is to develop a decision support system (dss) for helping managers to make strategic decisions. dds can serve as suitable replacem...
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ژورنال
عنوان ژورنال: Decision Sciences
سال: 2010
ISSN: 0011-7315,1540-5915
DOI: 10.1111/j.1540-5915.2010.00271.x